Digital and Social Media Coach Maximus Ametorgoh has stated that although the methods of transmitting the Gospel have evolved across decades and centuries, the message itself remains unchanged. He has therefore urged church media and public relations officers to embrace modern technological tools to communicate the Gospel with clarity, relevance, and impact.
Mr. Ametorgoh made the remarks on Day Two of the three‑day Presbytery Public Relations Officers Training Seminar at the Presbyterian Women’s Centre, Abokobi, where he delivered presentations on “Today’s Church Media: How to Navigate the Opportunities and Challenges” and “The Digital Church: Tooling the PCG as a 21st‑Century Church.”
He reminded participants that while communication channels have changed dramatically, the church’s mandate to proclaim Christ remains constant. “The message is the same, but the channels have changed. We must adopt technology to propagate the message,” he said.
As the main facilitator for the Strategic Church Communication and Public Relations Seminar, he led PROs and media conveners through a practical session on understanding digital communication and developing credible content strategies. He stressed that digital communication is no longer optional for the church, noting that “the pulpit has extended to your phone screen.”
Mr. Ametorgoh encouraged PROs to see technology as an ally in ministry rather than a threat. He explained that livestreaming, short‑form videos, and data‑driven insights can amplify the Gospel’s reach. “The same tools the world uses for entertainment can be redeemed to project Christ and build His church,” he said.
He also highlighted the importance of professionalism and accuracy in church communication, warning that in an age of viral content, even minor errors can damage credibility. “As servants of Christ, our credibility is our testimony. Verify before you publish. Edit before you post.
Professionalism honours God and protects the church,” he added. Mr. Ametorgoh urged PROs to move from random posting to intentional storytelling that reflects the church’s heritage and mission. A well‑crafted content strategy, he said, becomes a digital testimony of the church’s identity and values. “When it’s done right, people don’t just see PCG—they see Christ.”
By: Solomon Boakye Akosa
